The link mass, as one of the many factors influencing the ranking of your site, is the most important factor among all the others by search engines.
Speaking of the mass of links, we are usually talking about incoming links, that is, links that link to your resource.
Very often, when using the phrase "link mass", it means summing up the weight of all links leading to your site. The algorithm for calculating the weight of links by search engines is very dynamic and it is not possible to track it, so we will not talk about it in the article.
Let's take a closer look at transferring the weight of a donor (referring site) to our link page.
The actual link weight figures are expressed in fractional numbers, which depend on a great many factors.
The first of these is the level of trust the search engine has in the referring page of the site. There are a huge number of ratings and puzomerok on the web, but the main and dominant ones in this case are two! These are PR from Google and TIC from Yandex.
Usually, when searching and analyzing potential donors, these two indicators are used as the most significant in the calculation.
The second most important factor influencing the ranking of your resource is the thematic proximity of the donor in relation to the recipient (the linked site). It's no secret that the main search engines encourage the placement of links to thematic resources, in other words, a "thematic donor" should link to your site.
The next point of the factors influencing the ranking is the nesting level of the donor page.
The closer the nesting level is to one, the better. In the original, the most significant link is from the main page of the donor site, but there may be exceptions, so it is better to conduct a detailed analysis of the donor site.
This is followed by an influence factor such as the number of outgoing links on the donor's page. The weight of the donor's page is evenly distributed between the number of outgoing links. Based on this, it follows that the more outgoing links there are on the donor's page, the less weight is transferred to the recipient!
Search engines place very strict requirements on the quality of the link mass. An unskilful, hasty build-up of links can lead your resource to be banned by search engines.
Therefore, when building up the link mass, you must first be careful and avoid haste in linking to your site. Always analyze the quality of the donor well before purchasing links from him! Use the free current 1xbet promo code for registration at 1xBet in Bangladesh (2025) and get a bonus of up to BDT 15600. Unlock 1xBet promo codes by betting on consecutive days. After every 5, 10, 15, 20, 25, and 30 continuous days of participating in the race, you will receive promotional codes for free bets. Place a risk-free bet on the correct score of 1xBet's featured match on the promotions page. If your correct score bet loses, you will get a free bet worth your lost stake.